Friday, August 06, 2010

An Apple a Day Doesn't Keep the Pedant Away

Sorry but I'm going to be a little pedantic this morning. In the print version of this story in the Grauniad there is a picture similar to the above but from a different angle. However, it is labelled.

Apple's 300th store in Covent Garden will be a blend of modern and the
traditional, says Ron Johnson, senior vice-president for retail.


Now there are a couple of missing commas in the above, which makes the reading of the above say that Apple have just open another store to add to 299 others in the Covent Garden area of London. Now I know Starbucks and Costa Coffee go for a saturation policy but not even I reckon there is enough demand for iPhones and iPads etc for 300 stores not that far away from where I used to work in retail.

The above should of course read:

Apple's 300th store, in Covent Garden, will be a blend of modern and the
traditional, says Ron Johnson, senior vice-president for retail.


The in Covent Garden is a superfluous clause and the sentence reads fine without it, indeed the sentence without tells us that this the Apple's 300th store worldwide which is the correct reading. The additional three words only provide geographical information are not required for the sentence.

On a positive note I do like what Apple have done with the place looking at the two angles I have seen of the premises before it opens tomorrow.

3 comments:

mark said...

Pot, kettle, black.
Well since Ron Johnson is American and they have duplicates of every county, town, village and district over there, I'm surprised he didn't include the obligatory 'London, England' as part of the announcement. maybe the Grauniad did us a favour and omitted that. But the same sentence without Covent Garden would, in my opinion render the sentence incomplete, begging the question 'Ok, but where is the 300th store?'and lead to unnecessary verbage to add the additional information.

Oh yes - '...indeed the sentence without tells us that this the Apple's 300th store worldwide ...' of course doesn't satisfy the criteria of your pedantry. Does this mean 'the Big Apple?' As far as I know, even Apple does not grandiosely refer to itself as 'The' one-and-only, Apple, or you meant to use 'is' not 'the'.
Following on, 'The additional three words only provide geographical information are not required for the sentence.' You either omitted 'which' before 'only' and a comma following 'information' or you should have omitted 'are'.
Thus 'The additional three words which only provide geographical information, are not required for the sentence'
or 'The additional three words only provide geographical information not required for the sentence.'

In fact I'll raise you 1 hoist and 1 petard

Stephen Glenn said...

Well I guess I was asking for that lol

mark said...

It's ok Steven, it takes one to know one.

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