Swiss Currently Have No Time for Tiger

As a former horologist the latest sponsor to drop from the time being the imagery of Tiger Wood with their products is an interesting one.

The Swiss Watch manufacturer Tag Heuer used to run this advert of Tiger with the slogan "What are you made of?". I guess recent events means that such a slogan attached to the golfer is not the best image.

Gillette have already 'cut' back on their use of Tiger. Their slogans which featured him included "The Best a man can get" and "Go ahead. Make yourself more comfortable". Both while advertising the razor that is the only make that touches my face are pretty good, but the double entendre of recent events make both of these a little out of kilter.

Accenture are another company that have scaled back on the Tiger brand. Their Tiger featuring slogans included "To accomplish more, sometimes you need to see less".

All three are currently only announcing a reigning back in their connection to the World Number One golfer, but this may well be only the tip of the iceberg as far as Tiger is concerned. Instead of being what Accenture wanted their customers to be (a Tiger), maybe Tiger is going to have to go back to them a little bit sheepish.

Why is Dave Copying Willie?

Ok so the first WebCameron cast has Dave at the kitchen sink washing up. Now I have to own up I'm currently reading John Campbell's "Margaret Thatcher- The Grocer's Daugther" otherwise I'd have to admit I'm too young to remember this. But apparently to counter Mrs T's feminine side in the 1975 Tory Leadership contest Willie Whitelaw retaliated by making a broadcast showing him, guess where? Yes, that's right at the kitchen sink washing dishes. So is Dave still trying to live down his Jonathan Woss experience with Mrs T.

Mind you I think Dave is setting himself up for imitation from other politicians. You never know, we might have politicians attempting to cook in there next.

So Long and Thanks For all the Fish

Conservative Home have launched a vote to select a new logo for the Tory party.

Now being a big 'Hitchhikers Guide to the Galaxy' fan I think that the first one featuring the Dolphins reminds me of when the second most intelligent creatures took their leave of Earth. However, their last message was mistaken as a double somersault through a hoop while whistling the star spangled banner.

I do hope that is a good omen that the Tory message will me so unclear to the voters that they have no idea what is is that they are saying. Then people will look for parties with substance rather that just one that is performing stunts to impress.