Sunday, June 29, 2008

Heinz Failure to Listen (Or Maybe Just Read)

H.J. Heinz when they initially pulled the New York Deli mayo ad said they listened to their consumers. Well it looks like they can't read then.

Yes the first of the long awaited responses to the fact that they pulled the ad in light of 200 or so complaints from people not valuing the rights of all (another alleged Heinz promise). Yeah Tim Trent got a response which is exactly what Michael Mullen said over here that they "accept that this ad was not in accordance with our long-standing corporate policy of respecting everyone's rights and values."

Now there is much quoted proverb you can please all of the people some or time and some of the people all of the time. Therefore it would appear that Heinz's long-standing corporate policy of respecting everyone's rights and values, no matter how bigoted or how outlawed those values may be.

Still a soup of shame hanging over Heinz. The egg mayo is still very much over their faces with this whole debacle.


Tim Trent said...

It seems that H J Heinz is incapable of listening to over 11,000 people who all say with one voice "Heinz, you are WRONG!"

They also do not seem to understand the power of the "amateur media" ranged against them.

Stephen Glenn said...

Yeah I think they are missing just what lack of respect they now are getting for toeing, as I said in the last paragraph above an impossible party line to fulfil.

More fool them. Anyone for Hellman's?

Tim Trent said...

If I remember correctly, Hellmans committed to all its eggs being free range eggs around now.


Related Posts with Thumbnails