The home of the deep fried Mars bar has turned its back in disbelief at the actions of the company in rebranding its brand name product for the world cup.
Believe AKA Mars is currently experiencing a major slump in sales North of the Border. Being associated with the only successful home nation to qualify for a world cup may be one thing but it is backfiring in other regions, especially when that nation is the Auld Enemy.
However, Mars marketing claims that the Believe slogan can relate to Scotland's hopes of qualifying for South Africa in 2010 are falling on death ears on the tartan army as boxes of Mars are not shifting off the shelves.
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